BCL @ SXSW 2022

Blockchain Creative Labs (BCL), FOX’s technology research and development arm, is on a mission to shape the future of content creation, distribution, and monetization by connecting creators and communities using innovative technology.

Whatever.co teamed up with KUDOS and a large cohort of producers to launch the BCL brand at the SXSW festival in March, 2022, in Austin, Texas. KUDOS was put in charge of creating a new visual branding system for BCL that was then applied to all aspects of the BCL House venue at SXSW. This included everything from a logo to a Web3-inspired website, lenticular badges, event posters, wayfinding graphics, animated POAP NFTs, Dolly Parton’s Dollyverse, and letterpress cards for the exclusive gala dinner—all aimed at delivering an immersive experience that spotlighted FOX’s new foray into the world of blockchain.