Powerstay Glazed

Makeover

Capabilities

Focus Area

Client

Makeover, one of Indonesia’s most renowned cosmetic brands developed by Paragon Technology and Innovation, empowers women to embrace creativity and individuality with statement-making products that embody freedom of expression.

For Glazed Lip Lock—a 24-hour uncrackable, highly pigmented lip product—KUDOS crafted sleek, elegant packaging featuring bold minimalist typography and a glossy black finish with a captivating violet undertone.

In the NIKI x Makeover collaboration, the brand’s first partnership with a global singer-songwriter, we introduced dynamic, NIKI-inspired typography that infuses rhythm and energy into a bold, artistic design.

KUDOS Design Collaboratory

  • Mellisa Hugo
    Creative Director
  • Ilham Muhamad Firdaus
    Art Director
  • Abi Ismoyo
    Designer
  • Reza Risnaldi
    Designer