Big Horn BBQ
Website, Type Design, and Illustrations
Fueled by Texas-sized hospitality, Big Horn dish out the finest BBQ, deliver grade-A customer service, and keep things clean as a whistle in a friendly, family-style setting for the folks in our communities. Big Horn is not just a restaurant, it’s a tight-knit second home for the staff where excellence and warmth intersect.
When tasked to refresh Big Horn’s website, we identified the need to refresh its brand messaging. Without changing its locally known bullhorn logo, we infused a new ethos to the brand by introducing wit to the website copywriting, rendered in newly custom-designed typeface, BH Classy. We also designed illustrations that compliment the new tone of voice, each time combining 2 objects into a playful new icon that looks great on their own and as a wallpaper.
Visit bighorn-bbq.com
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Amanda Knott
Project Manager -
Jamus Marquette
Lead Designer -
Owen Febiandi
Designer -
Mares
Type Design -
Chris Manlapid
Web Developer -
Christyan Junaedi Setiawan
Web Developer
Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.
For this brightening skincare, aimed at being teenagers’ smart and fun bestie, KUDOS crafted packaging around a playful typographic scheme that expresses the quirkiness of the product’s name and injects a sense of excitement into the daily beauty routine. We utilized a fresh, energetic color combination, with a bright pink tone as the brand’s base color.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Art Director -
Lisa Andrea Nolwen Bambang
Designer -
Nadya Nisa Permana
Designer -
Fransisca
Designer -
Andi Ade Rufiani
Designer
Empress by Hian Tjen
Make Over
The makeup brand Makeover is about boldness and freedom for all women, empowering professional artists and enthusiasts alike to embrace their creativity and individuality with statement-making products that embody freedom of expression. Makeover collaborates often with notable Indonesian fashion designers, musicians, and celebrities, and the EMPRESS series is an iconic new collaboration of Makeover with renowned Indonesian fashion designer Hian Tjen.
Our packaging design was inspired by Hian Tjen’s textile patterns, emphasizing the playful sophistication and indulgent feel of the collaboration.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Ilham Muhamad Firdaus
Art Director -
Abi Ismoyo
Designer -
Kelly Rahardja
Designer -
Denisa Bella Kiana
Designer
Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.
For Wardah’s revamp of its best-selling Matte Lip Cream, KUDOS designed packaging that centered around the word matte to emphasize the product’s well-known matte formula. We adopted a clean, minimal layout to complement the unique shape of the product’s bottle, along with a serif typeface for a stylish, sophisticated look.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Alfi Nauva
Art Director -
Denisa Bella Kiana
Designer -
Josephine Thallia
Designer
The makeup brand Makeover is about boldness and freedom for all women, empowering professional artists and enthusiasts alike to embrace their creativity and individuality with statement-making products that embody freedom of expression. Makeover is one of many beauty and skincare brands developed by Paragon Technology and Innovation, an Indonesian beauty company with the mission of creating greater social good through innovation.
For Glazed Lip Lock, a new lip product from Makeover featuring a highly pigmented and uncrackable 24-hour formula, KUDOS designed sophisticated, elegant packaging that combines Makeover’s signature sleek design with a bold, minimalist typeface. The glossy black finish of the packaging reveals a captivating violet hue, adding a touch of intrigue.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Ilham Muhamad Firdaus
Art Director -
Abi Ismoyo
Designer -
Reza Risnaldi
Designer
Stanley Marthin Branding and Signage
Stanley Marthin
Focus Area
Client
Stanley Marthin is a renowned classic-automotives restoration garage located in an extravagant two-storey garage/gallery space, specializing in meticulous restorations of classic cars through the enhancement of their interior, exterior, engine compartment, chassis, and electrical systems.
KUDOS’s branding initiative focused on crafting a logotype, logomark, and associated branding elements that were characterized by elegance and timelessness, ensuring they not only appealed aesthetically but also meticulously depicted the garage’s high attention to detail. As an integral component of the comprehensive branding project, KUDOS also undertook the development of wayfinding and environmental graphic design for the garage, seamlessly integrating its sophisticated architectural features while upholding the overarching visual identity of the brand as using only premium materials and production processes.
KUDOS Design Collaboratory
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Andy Kurniawan
Creative Director -
Ilham Muhamad Firdaus
Designer -
Owen Febiandi
Designer -
Suriko Tirto
Web Developer -
Henry Gunawan Thji (HGT Architects)
Architect
Feed Juice Immersive Space
Feed Juice
FEED offers fresh juice and food made from organic produce that is cultivated using sustainable agricultural methods by farmers in West Java, Indonesia. The company promotes physical and psychological wellbeing through proper body nourishment, following a holistic approach based on simplicity and mindfulness.
We collaborated with HGT Architects to design FEED’s first store in Bandung, Indonesia. We designed the icons, signage, juice packaging, and motion graphics to seamlessly blend with the store’s intimate, minimalist, and modern space, which draws inspiration from contemporary art installations.
Awarded GDUSA 2019 American Graphic Design
KUDOS Design Collaboratory
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Andy kurniawan
Creative Director -
Fahmi Maulana Fajar
Art Director -
Sidiq Nurmawan
Designer
VF Gallery Exhibition
VF Gallery
Capabilities
Focus Area
Client
This was an exhibition design for VF Corporation’s Investor Day, held exclusively for press and financial analysts. We helped And Partners design and construct storytelling platforms in two galleries that displayed the innovations and growth plans of VF Corporation—the Fortune 500 company behind familiar brands like Lee, The North Face, 7 For All Mankind, Vans, and Nautica.
INNOVATION GALLERY
To showcase VF’s innovative approach, we used everyday retail materials in unusual ways. Each exhibit was constructed out of thick cardboard juxtaposed with fluorescent plexiglass, astroturf, and pegboard. All components were designed to be lightweight and easy to disassemble for the Investor Day event, and the cluster of walls and pedestals could be easily rearranged to fit any space.
GROWTH GALLERY
We piled craft tubes and cubes to form walls and surfaces for staging VF Corporation’s various retail brands. To break up the gallery space, we hung oversized banners that created backdrop graphics for each story.
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Karen Vanderbilt
Designer -
Brienne Jones
Designer
VF Gallery
ARITA: Eternally Modern at NY NOW
Made in Japan Project
Capabilities
Client
Awards
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GDUSA 2018 American Web Design
This was a collaboration with Made in Japan Project, funded by the Saga Prefectural Government. For the project, we completed the overall brand strategy, naming, exhibition design, art direction, website, and product design consultation for a government-led initiative promoting porcelain creators from Arita and their efforts to bring innovative Japanese design to the American market through NY NOW.
RESEARCH & CONSULTATION
Over the course of nine months, we visited Arita—the birthplace of porcelain in Japan—to consult with participating kilns and distributors over ideas for their product design, brand positioning, and marketing strategy for the U.S. market.
BRANDING
For the visual identity, we designed a lemniscate ∞ paired with the town’s name and the tagline “Eternally Modern,” pointing to how Arita creators continue to evolve four centuries of tradition, craftsmanship, and innovation into distinctively modern everyday products.
WEBSITE
Our responsive bilingual website was written for both Western and Japanese readers, with distinct messaging catered to each audience. We art-directed all of the website’s videos and photography, including a portrayal of key products falling in slow motion, close-ups in 360-degree rotation, documentary photos of Arita, and a video showing the porcelain-creation process.
EXHIBITION BOOTH
For the NY NOW market exhibition in February 2018, we designed a corner booth divided by a diagonal wall archway similar to those typically found in traditional porcelain kilns. Each creator had a museum-like stage and hidden storage underneath.
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Kiki Katahira
Art Director -
Ashley Wu
Designer -
Sumit Paul
Web Designer & Developer -
Mika Yoshida & David Imber (Maniform)
Copywriter
MANIFORM
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David Imber
Copywriter -
Mika Yoshida
Copywriter
Photography
- Sam Morgan Photography
The Blossom Exhibition
Regency Fabric
Capabilities
Focus Area
Client
The Blossom was Regency Fabric’s exhibition at the International Furniture Expo (IFEX) in Jakarta in February 2023. It explored the theme of gardens and interior furnishings through the medium of textiles, transporting visitors to a lush, verdant world where the colors, textures, and patterns of Regency’s finest textiles were celebrated in a variety of forms.
KUDOS’s unconventional exhibition design served as a captivating draw for both existing patrons and prospective clients, sparking widespread interest among Expo visitors. A highlight of the exhibition was its incorporation of indoor and outdoor furniture pieces, all upholstered in unique, high-quality textiles. We created a simple design system of square fabric tiles that invited guests to explore and be inspired by the infinite possibilities of functionality and aesthetics.
KUDOS Design Collaboratory
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Andy Kurniawan
Creative Director -
Owen Febiandi
Creative Director -
Ilham Muhammad Firdaus
Designer -
Imam Fadilah
Designer -
Reza Risnaldi
Animator
Casa Bukian, Ubud Bali
Sandei Blinds
Capabilities
Focus Area
Client
Located in the mountainous region of Bali, Casa Bukian is a luxury house owned by a well-known Indonesian actor and actress. This video project for Sandei Blinds focused on showing the brand’s importance as an integral element of the house’s interior design.
Our approach for the video production was to rely on sound and sight to reveal Sandei Blind’s brand message, while showcasing the company’s super-wide motor blinds, which offer remarkable coverage from the sun and magically disappear to reveal a stunning view of the rice terrace in the house’s backyard.
Creative Director
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Calvin
Creative Director/Producer -
Andrinata Yonatan
Director of Photography
Le Feu Diamonds Photography
Le Feu Diamonds
In this digital marketing, graphic design, and photography project for Le Feu Diamonds, we focused on the brand’s products as the main visual element. The bold simplicity of the Instagram-optimized photos present Le Feu as an exclusive jewelry boutique that understands the innate beauty of precious gems.
In response to the brand’s goal of drawing people into its boutique, KUDOS focused our efforts on producing superfine jewelry photography that evokes a subtle, softsell branding approach to emphasize the brand’s intimacy and trustworthiness.
KUDOS Design Collaboratory
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Calvin
Creative Director -
Melvin Junior
Photographer, Art Director -
Patrick
Designer
The Laguna Luxury Resort
Coulisse INK & Sandei Blinds
The Laguna is a high-end resort in Bali, Indonesia. In this video project for Coulisse Ink Blinds by Sandei Blinds, we created a beautiful full-length video to showcase their product’s key role in balancing function with aesthetics in the resort’s design
The video production utilizes a musical score that marries Balinese traditional instruments and modern music—fitting for a contemporary product in an outdoor resort setting.
KUDOS Design Collaboratory
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Calvin
Creative Director/Producer -
Illen
Director of Photography
Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.
Renew You is the brand’s anti-aging skincare line, targeting not only mature consumers but also young consumers interested in protecting and nourishing their complexions for years to come. KUDOS’s packaging design adopted a sophisticated, clean look and calm lilac color to convey a sense of serene expertise, representing the brand’s superiority in everyday self-care.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Mellisa Nugroho
Art Director -
Rysa Adristi Aqmarina
Designer -
Ayuning Tias Ramadhani
Designer
Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.
For Perfect Bright, the brand’s gentle and healthy brightening skincare line, KUDOS designed smart, modern packaging that combined a double round gradient, dynamic typography, and striking berry imagery for an eye-catching, memorable look.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Mellisa Nugroho
Art Director -
Rysa Adristi Aqmarina
Designer -
Ayuning Tias Ramadhani
Designer -
Denisa Bella Kiana
Designer
Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.
For our packaging design, we used a skin-like tone to give a hint of complexion while maintaining a neutral, minimalistic aesthetic. The iconic tilted I in the COLORFIT logo represents the flexibility of the product’s SkinMatch technology, which helps the makeup match skin tones naturally.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Mellisa Nugroho
Art Director -
Ilham Muhamad Firdaus
Designer -
Rysa Adristi Aqmarina
Designer -
Ayuning Tias Ramadhani
Designer -
Denisa Bella Kiana
Designer
Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.
For this lip tint, formulated with a glossy stain finish for a fresh, healthy everyday look, KUDOS crafted packaging around colorful graphics and a bold, humorous typographic wordmark inspired by the brand’s keywords of youth, fun, and dynamic.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Art Director -
Lisa Andrea Nolwen Bambang
Designer -
Nadya Nisa Permana
Designer -
Kelly Rahardja
Designer
Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.
In revamping the packaging for Emina’s basic skincare series, KUDOS adopted a clean, minimal layout to convey a sense of simplicity and expertise. We used color palette and icons that convey youthful positivity and attention-grabbing appeal, and integrated detailed typefaces and geometric icons to enhance the packaging’s dynamic distinction.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Art Director -
Lisa Andrea Nolwen Bambang
Designer -
Giovanni Adrian Sitepu
Designer
Powerstay Euphoria
Make Over
The makeup brand Makeover is about boldness and freedom for all women, empowering professional artists and enthusiasts alike to embrace their creativity and individuality with statement-making products that embody freedom of expression. Makeover is one of many beauty and skincare brands developed by Paragon Technology and Innovation, an Indonesian beauty company with the mission of creating greater social good through innovation.
To mark their 12th anniversary, Makeover released two special limited-edition products: Powerstay Transferproof Matte Lip Cream and Powerstay Suede Blush. In a euphoric departure from Makeover’s usual minimalist approach, KUDOS’s bold packaging design incorporates a lively fluid texture and vivid colors, paired with a decorative typeface to convey a sense of joy and festivity.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Ilham Muhamad Firdaus
Art Director -
Abi Ismoyo
Designer -
Kelly Rahardja
Designer
