Black Homeownership Project
Center for NYC Neighborhoods
Capabilities
Focus Area
Client
The Black Homeownership Project aims to expand and protect Black homeownership in NYC by connecting Black homeowners with expert local-housing counseling organizations and legal-services providers at no cost.
Our branding and website design aimed to embody the project’s mission of expanding access to homeownership opportunities for Black communities. The logo, featuring a rooftop graphic housing the logotype, symbolizes the initiative’s commitment to providing more homes for Black individuals. With a vibrant orange palette and a visual language characterized by simplicity, approachability, and trustworthiness, the branding reflects the project’s values of empowerment and innovation, resonating with a diverse audience and inspiring aspirations for homeownership.
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Fay Qiu
Designer -
Owen Febiandi
Designer -
Putu Yogiswara
Designer -
Amanda Knott
Project Manager
