House of Hope Branding
House of Hope
Capabilities
Focus Area
House of Hope exists as a bridge to the world of work for individuals aged 18 and up with special needs. With the support of the Blessindo Harapan Mandiri Foundation, House of Hope empowers these individuals to explore their potential and thrive in the workplace.
KUDOS collaborated closely with the foundation’s internal team to ensure our brand-design solution addressed their primary concern: shifting perceptions from solely seeing the foundation as a fund-raising organization to showing its focus on empowerment, in alignment with their core mission. The rebranding project comprises a notable logomark, a versatile and human-centered graphic patterns, an uncluttered and informative typographic hierarchy, a lively yet welcoming color palette suitable for individuals with special needs, and straightforward but understandable iconography, all consistently reflected throughout the brand’s various applications.
KUDOS Design Collaboratory
-
Andy Kurniawan
Creative Director -
Owen Febiandi
Art Director -
Muhammad Syamil Haqqoni
Designer -
Imam Fadilah
Designer -
Mares Rayeshtyan
Designer -
Darlene Rowena
Designer
